ISH Digital 2021

MEPcontent joined the leading European digital fair: the ISH Digital Fair in Frankfurt. The ISH Digital 2021, the world's leading trade fair for water, heating and air conditioning, took place virtually for the first time this year from March 22nd to 26th. MEPcontent was there as part of Trimble MEP, with its interlocking solutions for construction planning, home and building technology digitally and offered a rich program to the over 5.000 fair visitors.

The trade fair program at the digital Trimble booth was extensive, informative and varied.
As part of product presentations, online lectures, webinars and training courses, visitors were able to comfortably, time and cost-saving, stress-free and Corona-safe on the office PC, home office laptop or mobile on the tablet about software innovations and the latest developments Notify Trimble.

Online format
The ISH 2021, which was completely relocated to the digital world due to the pandemic, was certainly not comparable with the face-to-face fairs of previous years and was a poor reflection of a "leading world trade fair". Both the virtual visitors and Trimble employees missed the personal contact, the informal conversations and the atmosphere. The online format was definitely a useful addition, also for future face-to-face fairs.

Educational webinars
The content-related and technical quality of the webinars and the abundance of practically applicable information conveyed were impressive. This means that the webinars are also suitable for training and introducing the new functions beyond the trade fair. To make this added value available to the entire Trimble community, the webinars were recorded and can be found at also be streamed online after the trade fair. An attractive offer that you should take advantage of because of the high efficiency.

Constructible content
The fair was the perfect opportunity to explore new digital technologies that can support building product manufacturers in their BIM journey. During the webinar for building product manufacturers How to get started with constructible content our Customer Success Manager, Kim Smit, our Business Development Manager, Charles Lekx and our Content Operations Manager of Trimble nova, Waldemar Unruh, covered a number of interesting topics: the principle of Constructible Content, industry trends related to BIM standards and content, the latest developments of Trimble’s content platforms and the importance of Construction Analytics.

Parallel to the webinars, the ISH stream provided the latest news and facts about Trimble innovations and virtual trade fair activities.