With the increasing market demand for accurate 3D-content, BIM is a hot topic at Caleffi. The challenge for this year was: how to provide MEP engineers in whole Europe with accurate content for BIM projects? Caleffi chose MEPcontent as its platform for offering BIM content of its products.
“We were looking for a partner who knows the demands of our customers in BIM” says Walter Bertona, Manager Digital Marketing & Communication at Caleffi. “MEPcontent has, as part of Stabiplan, years of experience in the MEP industry. They know exactly what a MEP engineer needs in terms of content. The choice for MEPcontent was an easy one”.
Strategic BIM partner
Walter Bertona: “MEPcontent proves itself as a strategic partner in BIM. Quality and usability is key to our customers, the MEPcontent team delivered what it promised: outstanding content, easy to use.”
In the past months, content for multiple product groups of the Italian manufacturer has been published on MEPcontent. “The EMCS (Extended MEPcontent Standard) was decisive in our choice for MEPcontent as the go-to platform for our content” says Bertona. “We want to be sure that our customers work with 100% correct data. By making our products EMCS proof, we can guarantee this".
Marnix Leune, Business Process Manager for MEPcontent, guided the content creation process. “Because the EMCS aligns with different BIM norms and standards such as IFC, COBie, VDI 3805 and ETIM, the quality of the content is ensured” says Leune. “By adding information such as article numbers, GTIN, URL and other specific product data, engineers work with products that allow designing and calculating in BIM projects. By enriching the content with trade data, it easy to use this data later on in the design flow”.
Measure is treasure
The success of the BIM content is shown in the statistics. “Looking at the download statistics we see an increasing number of downloads every month. The content is being downloaded all over the world, even in Cambodia”, says Bertona. “We use the statistics as input for our marketing and sales activities. With statistics we can measure the success of a product introduction, but also see if some products need extra marketing efforts”. With this, MEPcontent adds direct value to the international sales and marketing strategy for Caleffi. “We are optimistic looking at the growing number of downloads of our content from the portal. BIM is high on our agenda also in 2017, so we will further extend our BIM content range in the coming year”.
About Caleffi
Manufacturer of high-quality components for heating, plumbing, air conditioning, heat metering and renewables systems, for domestic and industrial plants. The headquarters of Caleffi is in Italy, the manufacturer serves more than 70 countries from 15 sales offices.
“We were looking for a partner who knows the demands of our customers in BIM” says Walter Bertona, Manager Digital Marketing & Communication at Caleffi. “MEPcontent has, as part of Stabiplan, years of experience in the MEP industry. They know exactly what a MEP engineer needs in terms of content. The choice for MEPcontent was an easy one”.
Strategic BIM partner
Walter Bertona: “MEPcontent proves itself as a strategic partner in BIM. Quality and usability is key to our customers, the MEPcontent team delivered what it promised: outstanding content, easy to use.”
In the past months, content for multiple product groups of the Italian manufacturer has been published on MEPcontent. “The EMCS (Extended MEPcontent Standard) was decisive in our choice for MEPcontent as the go-to platform for our content” says Bertona. “We want to be sure that our customers work with 100% correct data. By making our products EMCS proof, we can guarantee this".
Marnix Leune, Business Process Manager for MEPcontent, guided the content creation process. “Because the EMCS aligns with different BIM norms and standards such as IFC, COBie, VDI 3805 and ETIM, the quality of the content is ensured” says Leune. “By adding information such as article numbers, GTIN, URL and other specific product data, engineers work with products that allow designing and calculating in BIM projects. By enriching the content with trade data, it easy to use this data later on in the design flow”.
Measure is treasure
The success of the BIM content is shown in the statistics. “Looking at the download statistics we see an increasing number of downloads every month. The content is being downloaded all over the world, even in Cambodia”, says Bertona. “We use the statistics as input for our marketing and sales activities. With statistics we can measure the success of a product introduction, but also see if some products need extra marketing efforts”. With this, MEPcontent adds direct value to the international sales and marketing strategy for Caleffi. “We are optimistic looking at the growing number of downloads of our content from the portal. BIM is high on our agenda also in 2017, so we will further extend our BIM content range in the coming year”.
About Caleffi
Manufacturer of high-quality components for heating, plumbing, air conditioning, heat metering and renewables systems, for domestic and industrial plants. The headquarters of Caleffi is in Italy, the manufacturer serves more than 70 countries from 15 sales offices.