MCE Live & Digital 2021

MEPcontent joined the digital fair MCE, Mostra Convegno Expocomfort, a main business provider in Europe for the HVAC, renewable energy and energy efficiency sectors. The event took place virtually on April 8 and 9 with a comprehensive conference program focused on the latest market trends. Nine full event days for networking and learning followed after the live fair.

The trade fair program at the digital MEPcontent booth was extensive, informative and varied.
As part of product presentations, online lectures, webinars and training courses, visitors were able to comfortably, time and cost-saving, stress-free and Corona-safe on the office PC, home office laptop or mobile on the tablet about innovations and the latest developments.

Digital attendance
It was a different edition from traditional MCE, intended to valorise the importance of connecting by maximizing the advantages offered by digital tools, for a safe and effective attendance. Of course it was not comparable with the face-to-face fairs of previous years, without the personal contact, the informal conversations, the atmosphere and the delicious Italian food. The online format was a useful addition to future live fairs, but can’t replace them.

Educational webinar
The content-related and technical quality of the webinars and the abundance of practically applicable information conveyed were impressive. The webinars are also suitable for training and introducing the new functions beyond the trade fair. The fair was the perfect opportunity to explore new digital technologies that can support building product manufacturers in their BIM journey. During the webinar for building product manufacturers How to get started with constructible content our Customer Success Manager, Kim Smit, our Business Development Manager, Charles Lekx and our Content Operations Manager of Trimble nova, Waldemar Unruh, covered a number of interesting topics: the principle of Constructible Content, industry trends related to BIM standards and content, the latest developments of Trimble’s content platforms and the importance of Construction Analytics.

Parallel to the webinars, the MCE stream provided the latest news and facts about Trimble innovations and virtual trade fair activities.