Ideal Standard

For over 100 years, our mission has been focused on innovation and design to improve the lives of our customers. We are proud of our history of innovations that have truly shaped our industry. And we have a strong design heritage developed through our close collaboration with the best designers, allowing us to inscribe the name of Ideal Standard in the culture of design. Our partnership with the famous Italian design studio Palomba Serafini Associati established in 2018 marks the start of a new era. An era of innovation and design meeting the needs of our customers and the demands of modern life. We look forward to continuing our mission to shape the future of modern living. A mission that unites us with our customers, partners and employees.